GRAND TETON NATIONAL PARK WELCOME KIT
A design-focused approach to enhancing wayfinding and visitor engagement at one of America’s most iconic parks. This project reimagines the traditional unigrid and supporting materials to make exploration more intuitive and visually captivating.
Project type: BRANDING
Year: 2025
GRAND TETON
NATIONAL PARK
PROBLEM
Grand Teton’s current visitor materials feel outdated and don’t reflect the park’s beauty or clarity, making it harder for guests to navigate and engage.
SOLUTION
A refreshed unigrid and packaging system was developed using clear layout, modern type, and color palettes inspired by glacial blues and rugged landscapes—enhancing the visitor experience while reinforcing the park’s unique character.
GRAND TETON
SCROLL DOWN
01/05
ASTROLOGY
All the essentials, just with a fresh look.
This updated take on the classic park unigrid includes maps, tips, and highlights in a bold, modern design. Easy to carry, easier to use—it’s everything you need to explore Grand Teton, no matter your pace.
GRAND TETON
SCROLL DOWN
02/05
ASTROLOGY
A pocket-friendly trail guide built for flexibility.
Whether you're looking for a quick hike or a full-day trek, this map makes it easy to pick your path. Lightweight and tear-resistant, it clips right onto your backpack—and even includes fun activities to keep the journey engaging.
WILD TETON STICKERS
Grand Teton’s current visitor materials feel outdated and don’t reflect the park’s beauty or clarity, making it harder for guests to navigate and engage.
03/05
ASTROLOGY
EACH KIT INCLUDES 1 OF 5 SURPRISE POSTCARDS.
Each kit includes one of five surprise postcards. They’re small enough to slip into your pocket and come with simple prompts and fun visuals to help you notice more of Grand Teton’s wildlife and views. Easy to bring, fun to explore, and a nice little keepsake to take home.
GRAND TETON
SCROLL DOWN
04/00
EACH KIT INCLUDES 1 OF 5 SURPRISE LANDYARD.
Each kit includes one of five surprise postcards. They’re small enough to slip into your pocket and come with simple prompts and fun visuals to help you notice more of Grand Teton’s wildlife and views. Easy to bring, fun to explore, and a nice little keepsake to take home.
GRAND TETON
05/05